Holzer's site

Please change your beliefs. Again the message scrolls across the screen. Simple and strikingly odd at first the message slowly becomes more convincing with each pass it makes across the screen. What first was a random phrase is now much more an imperative- clicking the scrolling text is less of my choosing than it is a forced command. This is just one feature that caught my eye while browsing the front page of Holzer's adaweb.com/project page. Holzer's site is a strong demonstration of the power and characteristics of the web medium, such as the commanding effect that printed text has. 

Holzer's project is simply amazing as she uses the power of the text to continually keep the reader engaged and following the many links of her site. Holzer, with the use of the web medium, is able to make old trueism and often nonsensical paragraphs be considered as incredibly wise insights. It's simply odd how a old trueism transforms from suggestions to a clever idea when put into text. Of course, the transformation of the trueisms into the web medium changes them into a more temporal form which destroys some of the lasting effects that the phrases may have. But at the same time putting the project onto the web allows Holzer to extend her audience far beyond what she could cover if she were to transfer her messages to displays set up at a single location.